Episode 31 – You’re Making Small Changes When You Should Blow It Up

Change is hard and big change is even harder. But if you’re not hitting your revenue goals, it might be time to blow up everything you’re doing and try an entirely new set of tactics. The world is changing and it's already changed dramatically, it's very possible that what got you to your current revenue levels won’t get you to your new revenue levels. Digital transformation is remaking businesses in every industry. If you’re still using old-school tactics for marketing and sales, regardless of how they used to work or how comfortable you are with them, it might be time to rethink the entire effort. Sometimes, ripping off the band-aid is exactly the right solution.  

What we’ll cover in the show –

• How to evaluate if big change is needed
• Where to look and what options are available if you want to rethink your entire go to market
• Examples of other companies who took the big step
• What’s involved and how long it might take to execute an entire digital transformation effort
• Who needs to lead this and what outside resources might make this easier?