Episode 36 – Your Marketing And Sales Materials Are All About You

When you go to a cocktail party and you meet someone new, but all they do is talk about themselves, how do you feel? Exactly! That’s what you’re doing when your marketing and sales communications are all about you. Everything you do in marketing and sales should be about your prospects, not about you. Your website should be about how you help people. Your sales stories should be about what you did for other people and how you can do the same thing for every prospect. While you have to mention your name sometimes, your copy should be 80% about your prospects and just 20% about you. Take a look at your website, how many times do you use the words we, us, our, or your company name? How many times do you use the words you and your? It’s a great way to see far off your own marketing might be. Don’t be that guy at the party.

What we’ll cover in the show –

• We’ll talk about why this is so important
• We’ll cover some techniques that you can use to make sure this doesn’t happen or fix it quickly
• This comes up in more places than you think, we’ll uncover all the places this needs your attention
• We’ll talk about applying this in marketing and sales material
• How changing this impacts results