Episode 38 – You Haven’t Created The Right Experience For Your Prospects and Customers

Today, the experience you create for your prospects and clients for that matter is everything. People are judging you based on that experience. They are deciding whether to hire you or not based on that experience and they’re deciding whether to refer you or not based on that experience too. If your growth is challenged, there is a very good correlation to a mediocre or even poor experience before, during, and after prospects work with sales. This means they’re not having a good experience on your website or with your educational content. Sales are giving them an average, at the best experience and after they become a customer, well the mediocrity continues. This is a fast track to a mediocre business and flat or downward growth. In this show, we’ll show you how exactly to ramp up that experience so it’s remarkable.

 What we’ll cover in the show –

• How to map out your prospect and customer buyer journey
• How to identify ALL the touch points starting with marketing and running through sales and customer service
• How to upgrade even the smallest touchpoints with little WOWs that create an experience people talk about
• How this leads to better lead gen, more sales opportunities, many more referrals, and repeat business
• Why this needs to be thought through and connected to overall marketing strategy upfront.