Episode 39 – You Never Prioritized Your Database As An Important Corporate Asset

Many companies don’t recognize their own databases as important corporate assets. But they are. Your customer database but also your prospect database are critical to your success and if these databases are clean, accurate, regularly maintained and properly segmented you are going to get better results from all your investments in marketing than if they are a hot mess. Unfortunately, many companies have bad data, inaccurate data, old data, old lists, purchased lists, little or no segmentation and incomplete records. This is turning one of your most important assets into an unusable component that should be supporting marketing, sales and fueling revenue growth. In this show, we’ll coach you on how to fix your database but more importantly, prevent it from ever getting in poor condition like this.

What we’ll cover in the show –

• How to evaluate your current database and assess its actual condition
• How to put someone in charge of keeping your database clean and accurate
• How to go about cleaning it up if it is a mess
• How to monitor it to make sure if there are issues, they are caught early and corrected
• Why everyone in the company must know the company’s goals and how they’re work contributes to those goals