Episode 42 – You Don’t Have The Foundational Pieces For Scalable Growth

Most people blame sales for slow or no revenue growth. Other people blame marketing for not being able to generate enough leads for sales but it's rarely one department's problem when growth slows when we look at a company's “go-to-market” it's almost always more strategic an issue than first thought. Most companies are missing an emotional, compelling and differentiated story. They might not be going after the right target or not positioning their product/service correctly. Usually, they’re missing the right educational materials to help prospects feel safe and almost always have very little understanding of their own prospect’s buyer journey. These are all foundational pieces for growth to be realized and they’re missing from most companies.

What we’ll cover in the show –

• What are all the foundational elements necessary for growth
• How to know if your company has these in good working order or not
• What to do if you notice some of these elements might be missing
• What the impact will be when you add these missing elements
• What skillsets and experiences are necessary to add these to your company if they are, in fact, missing?