Episode 44 – You Can’t Uncover Insights Buried In Your Marketing, Sales, And Customer Service Data

Almost every company has reports and most companies have dashboards or scorecards they use to keep track of their performance in the areas of marketing, sales, and customer service. Some companies even have detailed dashboards for more specific operational performance tracking but did you know that reports, dashboards, and scorecards will only get you 50% of the way there. More important to this analytical picture is the ability to pull out insights from this data and use these insights to inform your action plan. Today very few companies are able to uncover insights buried in their data so their marketing, sales, and customer service execution doesn’t improve fast enough and, in most cases, doesn’t improve at all.

What we’ll cover in the show –

• Whose responsibility it is to review the data and uncover these insights
• What skill sets and experience are necessary to uncover these insights
• What you should be doing with these insights after they’ve been uncovered
• How often should this process of data analysis and insight discovery be run at your company?
• What tools and technology are necessary to make this process manageable?