Episode 48 – You’re Not Leveraging Partners As Part Of Your Growth Strategy

One of the best ways to generate leads quickly is to work with partners. However, this tactic brings its own share of challenges. First, you need to find non-competitive companies that either have your perfect customer as clients or who are marketing to the same audience as your company. Next, you need to make sure they can support any joint marketing campaigns and effectively execute the joint marketing campaigns as well as you do. But once you find the right partners, regular joint marketing activities can be very effective

What we’ll cover in the show –

• How to select potential partners to do joint marketing with
• What types of joint marketing tactics should be considered and why?
• What to expect when you work with partners on marketing initiatives
• How to equip your partners with marketing materials to ensure your program is successful
• Some examples of successful partner marketing initiatives