Episode 60 – A Look Back At 2022 And A Look Forward Towards 2023

When it comes to business growth and revenue generation, people will look back at 2022 and likely refer to it as the year everything changed. So much has changed over the past 12 months, and it's worth looking back at how privacy, regulation, tools, technology, and the economy has impacted all our efforts to generate revenue and grow our companies. Today, the options available to CEOs when it comes to working on creating a scalable, repeatable revenue generation system are numerous, yet companies still struggle to grow. There is a disconnect there that we’ll help uncover. We’ll also take a look forward toward 2023 and as you’re doing planning today for next year, we’ll talk about a few important considerations for your 2023 revenue plans.

What we’ll cover in the show –

• How the economy impacted revenue generation in 2022.
• How the digital marketing playbook is changing; what happened in 2022 to accelerate this change?
• How technology is impacting how you should be thinking about revenue; in some cases, is making it easier, in other cases more complex.
• What’s going on with data? First party, and third party data, and how to think about both types.
• What to look forward to in 2023, how to plan for 2023, and what new ideas should be on your radar?
• What to expect from What’s Wrong With Revenue? in 2023?