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Ever wonder why your B2B company’s revenue isn’t growing? We’re here to answer that critical question. Square 2’s CEO and a handful of innovative guests share tips and techniques on how to install a revenue generation system that generates more leads, more sales opportunities and helps you close more new business.
Episodes

Thursday Apr 27, 2023
S2 Ep16 – Brainstorming Late-Stage Sales Opportunities To Close Them Faster
Thursday Apr 27, 2023
Thursday Apr 27, 2023
Revenue is a team game. New customers are rarely closed by a single individual these days. Prospects are looking for an experience that makes them feel special, valued, and important. Not to mention that they want to get to know, like, and trust you. So having a single salesperson carry the ball from beginning to end is a bit old-school. So, when we started recommending weekly sales opportunity reviews as part of the weekly Revenue Team Meeting we had a tremendous response. Today, brainstorming ways to get deals over the finish line provides a consistent way to focus your team on closing deals and closing them faster. In addition, these conversations should be focused NOT only on new customer revenue but also on current customer revenue. They should be geared around your sales process and making that remarkable. Adding this section to your weekly Revenue Team Meeting will help you grow revenue much more consistently.
In this show, we’ll cover
- How to lead a revenue review conversation?
- Who leads this section of the meeting?
- Who attends this section of the meeting?
- What are the goals of having a session like this?
- How detailed do you go and how many opportunities should you review?
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