S2 Ep23 – How Eliminating The Cookie Is Going To Change Marketing Forever

We do this show because marketing isn’t getting easier. Generating revenue month after month isn’t getting easier. Unfortunately, it’s getting harder and it’s about to get even harder yet. At Square 2, we’ve seen it all. We’ve seen clients with quarantined lists, suspended Google accounts, suspended HubSpot accounts, and more. All because their marketing practices violated some of the new privacy and anti-spam-related regulations. A lot of martech companies are trying to get ahead of this and be responsible corporate citizens before the government cracks down and passes federal regulations. A lot of states are already passing their own state regulations. You have to be aware of what’s coming and how to deal with it before it gets here. 

In this show, we’ll cover

• We’ll help you understand exactly what a cookie is and how it works
• We’ll look at the ways Google is changing its approach and what that means to marketers
• We’ll help you get ready for the new cookie-less world
• We’ll talk about how to get your data ready today, so it's easy once this major change takes place
• We’ll also talk about how a data platform for everything marketing and sales is a critical part of this complicated puzzle