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Ever wonder why your B2B company’s revenue isn’t growing? We’re here to answer that critical question. Square 2’s CEO and a handful of innovative guests share tips and techniques on how to install a revenue generation system that generates more leads, more sales opportunities and helps you close more new business.
Episodes

Thursday Feb 23, 2023
S2 Ep7 – Why Technology Is a MUST HAVE For Any Revenue Generation System
Thursday Feb 23, 2023
Thursday Feb 23, 2023
To create month-over-month revenue growth, you’ll need to juggle a chain saw, bowling ball, and a feature; all while eating a tuna sandwich. There is just so much to do and too few hands to do it. Personalize campaigns, ongoing optimization based on data, automated email follow-ups, lead scoring, and more. The list of support required today is endless and there is no way to build a revenue generation system without technology, tools, and a database to support you and your entire revenue team.
In this show, we’ll cover
- What technology looks like when it comes to marketing and why point solutions no longer fit the bill.
- Why your CRM and your sales technology are the most important technology in your entire company.
- Why your website shouldn’t be on WordPress anymore
- How to use customer service technology to identify new revenue opportunities and systematize that effort
- Why you need data to make every single revenue-related decision and how to get that data
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