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Ever wonder why your B2B company’s revenue isn’t growing? We’re here to answer that critical question. Square 2’s CEO and a handful of innovative guests share tips and techniques on how to install a revenue generation system that generates more leads, more sales opportunities and helps you close more new business.
Episodes
Thursday Jan 11, 2024
Thursday Jan 11, 2024
I’m joined by Matt Sunshine, CEO of the Center for Sales Strategy and Leads G2. Matt and I go deep on the changing way B2B buyers make their purchase decisions today and you don’t want to miss it. We sunset the traditional sales funnel created in 1890, and introduce the new Cyclonic Buyer Journey model which illustrates how B2B prospects make purchase decisions today. We talk about how marketing and sales professionals need to adapt their execution to take full advantage of these changes.
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