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Ever wonder why your B2B company’s revenue isn’t growing? We’re here to answer that critical question. Square 2’s CEO and a handful of innovative guests share tips and techniques on how to install a revenue generation system that generates more leads, more sales opportunities and helps you close more new business.
Episodes
Thursday May 25, 2023
S2 Ep20 – You Want To Hire Your First Senior Marketing Person
Thursday May 25, 2023
Thursday May 25, 2023
If you’re ready to make your first senior marketing hire, this can be an exciting time for your company. Finally, you’ll bring in someone with some expertise in this very important area. This makes sense, but not all marketing people are created equally. Some are solid with tactics. Others are more comfortable with strategy and today, there are marketing people whose main focus is technology. Before you pull the trigger make sure you know exactly what you’re looking for and exactly what you want them to do. For example, if you’re running RGS, then you don’t want them to come in and blow everything up, but you’ll want them to come in and slide into the resources part of the system to support how you execute your marketing tactics and campaigns. This can be a major milestone and you want it to go smoothly.
In this show we’ll cover
- What to look for in this first hire?
- How to set expectations upfront?
- What you should be planning on paying for them?
- What tools they should be asking your for
- Most importantly how to talk to them about your RGS system and their role in helping you execute your system.
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